The ROI on Quality Real Estate Photography

Are you selling your Michigan home as FSBO (For Sale By Owner) rather than through a real estate agent? 

The good news: You stand to pocket more money this way since you won’t have to pay an agent’s commission, which is typically around 3% of the home’s selling price. 

The bad news: You have to do all of your own marketing. This includes taking photos of your home to place on its MLS listing – one of the most significant ways to attract potential buyers to your home.

They say a picture is worth a thousand words, and this is undoubtably true in real estate. In fact, according to PR Newswire, homes with high-quality photographs sell 32% faster. Also, the average home with high-quality photographs sells for between $3,000 and $11,000 more!

In other words, high-quality photographs can translate to thousands of dollars in your pocket. 

Fortunately, it’s not necessary to be a pro to take great photographs of your Metro Detroit home. Here are some tips!

Lighting 

Lighting is probably the most important factor when it comes to taking great photos. For indoor shots, it’s best to have natural light pouring in through the windows. This may mean shooting different areas of your home at different hours of the day, based on which direction your windows face – but midday is typically the brightest overall. Avoid turning on interior lights if possible; they will appear bright white in your photo and distract the viewer’s focus. For outdoor shots, either dawn or dusk is best, whenever the sun isn’t at its brightest. 

Angle 

The angle of the photos also makes a big difference. The object is to make the home feel as open and spacious as possible. So it’s best to position the camera in the corner of the room and use a wide-angle lens if possible. Make sure to show all sides of each room; this means taking at least two photos of each room at minimum.

Weather 

Ideally, it’s best to take photos when there are clear skies and the sun is shining bright. Now, this is Michigan, so waiting for the right day is sometimes necessary. You want your home to look warm and welcoming, not dreary. Of course, snow can definitely be a factor too. If you can’t avoid snow on the property, clear the driveway and front walk and make sure you uncover as much of the home as possible. The roof should be visible, so if you have to wait a day or two for the snow to melt before you take pictures, it will be worth it in your bottom line.  

Want to skip the hassle and sell your house as-is for a fair cash price ? At Mitten Made Properties, we can make you a fair cash offer and close in as little as two weeks – no realtors, no photography, and best of all no closing costs! Give us a call at (248) 883-3340 to learn more.

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